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Bread and Butter tradeshow : ウィキペディア英語版 | Bread and Butter tradeshow
Bread and Butter (shortened to B&B) is a trade and fashion show for everyday clothing and streetwear. It was established in 2001 and is held annually in January and July during Berlin Fashion Week. It is a leading trade fair for ready-to-wear fashion. == History == The show was initiated by German entrepreneur Karl-Heinz Müller and premiered in July 2001 in Cologne-Deutz.〔(【引用サイトリンク】url=http://www.tagesspiegel.de/meinung/kommentare/karl-heinz-mueller-mein-herz-haengt-an-der-stadt/1667926.html )〕 It was initially conceived as a bi-annual event "for the progressive, contemporary clothing culture", targeted to a German audience, as a parallel event to the jeanswear show ''Interjeans''. From 2003 until 2007 it was held at Gartenfeld in Berlin. It had a spin-off in Barcelona since 2005 and completely relocated there in 2007.〔(【引用サイトリンク】url=http://www.breadandbutter.com/summer2010-premier-league/de/metanav/about-bb/bb-history/i-bread-butter/ )〕 Since summer 2009 the B & B tradeshow is back in Berlin and located at the historical hangars of Tempelhof Airport.〔(【引用サイトリンク】url=http://www.breadandbutter.com/summer2014/de/metanav/about-bb/bb-history/ )〕 The first Bread & Butter spinoff in Seoul, Korea is due to start in 2015.〔(Bread & Butter Seoul announcement )〕 In June 2015, the trade fair was acquired by Berlin-based fashion company Zalando, which intends to open the event for a broader audience as a "fashion festival".〔(Zalando kauft Berliner Modemesse Bread & Butter ) (German), Berliner Zeitung, 8 June 2015〕
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